It’s February again, so that means most shop managers have already received the memo from head office instructing them to pull out the Big Box of Decorations and do their best to make the store look like a bordello. Everywhere you look, you can see windows festooned with frilly things and carmine trim. Heart-covered banners entreat you to ‘Treat Your Loved One’ (for a price, of course), while chocolates and fluffy soft toys multiply on the shelves like aphrodisiac-soaked rabbits.
The message is plain: if you’re single, you are a LOSER! If you’re involved, you are CHEAP!
Hands up anyone who doesn’t feel pressurised by Valentine’s Day. Anyone? Thought so. I am fortunately exempt from having to make an effort this year, what with the divorce and all, but all the pink and red advertisements still make me edgy. I probably have suppressed birth trauma or something and I’m severely tempted to dump a specific item in my sidebar.