If you’re like me and regularly find yourself trapped in a room full of corporate drones (aka the Wednesday morning meeting), you may also begin to think that “expanding client interfaces to synergise profit vectors” is a perfectly normal discussion instead of the complete bollocks it actually is. This is the insidious nature of groupthink: it slowly erodes your ability to think critically and you end up being pulled along in the current of consensus. Woe betide the individual who dares to swim against the prevailing direction of the stream, for that wretch will be cast into the pit of non-team players!
A similar phenomenon occurs on Twitter. The hive mind has a low tolerance for dissident opinions. These are crushed with a brutal efficiency that would have given Stalin a raging boner. Regular Twitterers may be forgiven for believing that they are changing the world with the latest hashtag, but that’s to be expected from people who are active participants in an enormous virtual incarnation of the human centipede. The harsh reality is that most people don’t really care too deeply about today’s trending topic. Especially if it involves a Kardashian.
This can be illustrated with the following handy infographic* (and who doesn’t like infographics?):
What this tells us that in a room containing a hundred people, one of them will be standing in the corner fulminating against the Bad Thing du jour. Of the 46 who are actually in a position to do something it, only four of them might be interested enough to pay attention. The rest may possibly catch the odd phrase here and there, but the majority will be too busy counting all the fucks they don’t give.